Southeast Asia is one of the most dynamic and fast-growing eCommerce sectors in the world. Lazada remains committed to leveraging our competitive advantage of a digital commerce infrastructure powered by Alibaba’s technology to support merchants to build a sustainable business for the long-term.

At today’s Alibaba Global Pulse Press Conference, our Co-President and Regional Head of Commercial Jessica (Erding) Liu gave an overview of Lazada's plans for this year’s 11.11 Shopping Festival. This highly anticipated shopping event is our way to connect our merchants with customers, and bring Southeast Asian consumers non-stop happiness with our Biggest One-Day Sale! Stay tuned to find out the exciting Shoppertainment content and deals we have lined up this year from 1 November onwards.